Ashtray Electric Introduces New Album

Ashtray Electric's new album, Measured In Falls was released in June 2011. The launch will be celebrated with a nationwide tour from July 15 -30 during which the band will be performing in Bloemfontein, Pretoria, Potchefstroom, Durban, Stellenbosch, Grahamstown, Port Elizabeth and East London.

Winner of MK's Best Newcomer Award 2009 and voted to have the potential to be SA's next musical export, Ashtray Electric have been leaving their gutsy footprints at venues and festivals nationwide. Their music is laced with engaging melodies and packed with galloping riffs and attitude. Add to that their signature sleazy-slow-motion sexiness and you'll find this unique package of four musicians that have skillfully made their mark.

Ashtray Electric first unapologetically gallivanted onto the SA music scene three years ago. Their debut album, Bonjour received rave reviews from fans and media alike. Music journalist Atiyyah Khan commented: "Ashtray Electric is in fashion. They most certainly ignite something electric on stage."

Measured In Falls introduces Ashtray Electric's new musical progression. It is not merely a collection of songs; it is an album in the full sense of the word. The new tracks are warm, luscious and extraordinary. The album contains 11 brand new tracks, as well as their popular single Release (with Gazelle) as a bonus track. Release enjoyed high rotation on 5FM and national campus radio stations and the video reached number one on MK.

The album cover shot features actual DNA strands of the band members. Each band member had the inside of their cheeks swabbed with an ear bud and the epithelial (skin cell) tissue extracted from each member was lysed (breaking down of the cell wall) to expose the entire genetic genome into the lysed material. The DNA was then purified from all other cellular bodies and amplified using PCR technology. Each sample of DNA was then cut using a cocktail of enzymes and run in separate lanes on an Electrophoresis Gell giving rise to the 4 smears witnessed on the image. The broken bands in the 5th lane is a simple molecular weight marker.

Ashtray Electric's tour line-up is as follows:

Saturday, June 11
Where: The Assembly, Cape Town
Time: 22h00
Cover: Limited presale tickets (R40) available at www.webtickets.co.za, R50 at the door

Friday, July 15 with Jack Parow and Frank Freeman
Where: MK Sessions at Vryfees, Bloemfontein
Time: 20h00
Cover: R60 at www.computicket.co.za

Saturday, July 16 with Wrestlerish
Where: Arcade Empire, Pretoria
Time: 21h00
Cover: R30 before 10pm, R40 after 10pm

Thursday, July 21
Where: Memphis Rock, Potchefstroom
Time: 19h00
Cover: R25

Friday, July 22 with Wrestlerish
Where: Town Hall, Johannesburg
Time: 21h00
Cover: R40

Saturday, July 23 with The Stellas and Scarlet Hill
Where: Unit 11, Durban
Time: 21h00
Cover: R40

Wednesday, July 27
Where: Klein Libertas Theatre, Stellenbosch
Time: 21h30
Cover: R40 before 10pm, R50 after 10pm

Thursday, July 28
Where: The Union, Grahamstown
Time: 20h30
Cover: R20 before 10pm, R30 after 10pm

Friday, July 29
Where: Raggies Bar, East London
Time: 21h30
Cover: R30

Saturday, July 30
Where: Pool City, Port Elizabeth
Time: 21h30
Cover: R30